The viewability of digital display ads is usually between 50% and 60%, but AD SUPPLY uses
technologies such as predictive ad delivery, ad measurement, programmatic advertising,
real-time bidding and brand safety protection to ensure that digital ads are seen by more
people . The viewability of its digital ads is as high as 90%, which is much higher than the
industry standard.
This can help advertisers obtain higher return rates and better
advertising effects, and help them achieve higher marketing goals.
Due to ad fraud, the quality of traditional digital advertising is declining, and only 64%
of Internet traffic comes from real users. In order to improve the quality and effectiveness
of digital advertising, AD SUPPLY adopts advertising safety technologies and strategies,
including measures such as anti-fraud, brand safety protection, and traffic quality control.
AD SUPPLY claims that 99% of our digital advertising traffic comes from real users, which is
achieved through real-time monitoring, advertising filtering and anti-fraud technology.
This allows advertisers to obtain better advertising effects and higher return on
investment, while improving brand credibility and word of mouth.
The AMA estimates that $10 billion in advertising dollars is wasted annually on unseen ads
and non-human traffic, largely due to poor quality control of exchanges and DSPs. In order
to solve this problem, AD SUPPLY adopts exclusive advertising transaction technology and
strategy, including measures such as manual review, anti-fraud technology and traffic
quality control.
These measures help ensure that ads are seen by real human users,
thereby increasing the effectiveness and return on investment of ads, while enhancing the
credibility and brand image of advertisers.
